Newsroom

The broadcast industry, which has undergone significant transformations with the advent of digitalization and the internet, is on the cusp of another major shift with the development of 6G technology. As we look beyond the current 5G networks, 6G promises to revolutionize the way we consume media by providing unprecedented levels of connectivity, speed, and…
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By Phillip Neighbour, Chief Operating Officer Ah, NAB Show Las Vegas! The annual pilgrimage for all things shiny and new in the media and entertainment world. This year, for yours truly (a dedicated PlayBox Technology employee!), it wasn’t just about the latest gadgets and celebrity sightings (though, let’s be honest, I did geek out over…
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In the dynamic and ever-changing landscape of media and entertainment, PlayBox Technology shines a bit of enlightment with its most recent white paper publication. The white paper, called ‘Audience Growth and Ad Relevance in Broadcast Media and Streaming Services,’ provides a thorough examination of the sector’s ongoing transformation and its substantial impact on the proliferation…
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PlayBox Technology, a leading provider of cloud-based TV solutions, is excited to announce a new feature for our FAST TV platform: AI powered speech recognition and text summarization, which we will demonstrate during the NAB Show in April in Las Vegas. This feature will enable our customers to create and distribute high-quality video content faster…
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The streaming industry has been dominated by subscription-based platforms such as Netflix, Amazon Prime Video, Disney+ and HBO Max for years. These platforms offer a large library of content, original productions, and exclusive deals with popular creators and studios. However, they also come with a monthly fee that can add up quickly for consumers who…
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PlayBox Technology, a leading provider of cloud-based playout solutions, has announced the successful deployment of its FAST TV platform for Able Champion TV, a new online channel launched by Champions of Fire TV and Christ Miracle Church Mission. Able Champion TV is a dedicated channel that broadcasts CMCM’s programs, such as prophetic prayer points, conventions,…
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Explore, Connect, Capitalize The countdown to NAB Show in April is on! As the preeminent event for the entire broadcast, media, and entertainment industry, NAB Show is where ambition is amplified, craft is fine-tuned, and a panoramic view of the content lifecycle pairs with zoomed-in education and a swell of emerging tech and tools. Let’s…
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Ad serving is the process of delivering ads to online audiences through websites, apps, or other digital platforms. Ad serving involves multiple parties, such as advertisers, publishers, ad networks, ad exchanges, and ad servers. In this blog post, we will explain the basics of ad serving for two popular types of streaming TV services: AVOD…
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In this blog post, we will explore the roles of demand-side platforms (DSPs) and supply-side platforms (SSPs) in broadcast advertising. We will also discuss how they work together to optimize the delivery and performance of ads across different channels and devices. Before we dive into the details of DSPs and SSPs, let’s first understand what…
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Artificial intelligence (AI) is transforming the broadcast industry in Europe and beyond. AI can help broadcasters improve their content creation, distribution, and monetization processes, as well as enhance the user experience and engagement. In this blog post, we will explore some of the current and future applications of AI in the European broadcast industry,. AI…
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